PEGGY GOU X BEAUTY OF JOSEON: THE NEW-GENERATION SUNSCREEN

K-beauty favorite Beauty of Joseon has joined forces with global ambassador Peggy Gou to unveil its latest innovation: the Dayscreen Moisturizer SPF 30 — a hybrid product designed to streamline skincare with effortless elegance.

Infused with green tea-derived actives, the formula delivers soothing antioxidant benefits while maintaining optimal hydration. Hyaluronic acid locks in moisture, while ceramides reinforce the skin barrier, protecting against environmental aggressors. The featherlight texture absorbs instantly, leaving no white cast — a defining feature for everyday wear.

Positioned as a versatile essential, the product combines daily hydration with broad-spectrum SPF 30 protection, making it ideal for those seeking a minimalist yet effective routine. Gentle on sensitive skin and non-comedogenic, it embodies the brand’s signature “skin-first” philosophy.

Retailing at $20 USD, the Dayscreen Moisturizer SPF 30 launched on April 7 at Sephora, marking yet another cult-worthy addition to the brand’s beloved sunscreen lineup.

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