Bottega Veneta turns its gaze toward Milan for its Winter 2026 campaign, photographed by Juergen Teller. Conceived as an artistic project, the campaign captures the city through its architecture, art and distinctive atmosphere, making Milan more than just a backdrop.

Shot across locations including Villa Terenzio and Fondazione Pagani, the campaign moves between monumental brutalist structures, organic forms, open-air sculptures and intimate interiors. The contrast between Milan’s architectural severity and its softer, more sensual side becomes central to the visual narrative.

The campaign reflects Creative Director Louise Trotter’s vision of Bottega Veneta as a house where craft and creativity continuously intersect. By exploring both the hidden and familiar sides of Milan, Winter 2026 reveals the city through its nuanced beauty, artistic depth and unexpected contrasts.

With Teller’s distinctive photographic language shaping the campaign, Bottega Veneta presents Milan not simply as the setting, but as an integral part of the collection’s creative world.