BALENCIAGA TAKES RUNWAYS TO THE DIGITAL SCREEN WITH APPLE VISION PRO

Balenciaga is stepping into the digital world. The French luxury house has partnered with Apple to develop an application for Apple Vision Pro, bringing the runway to your screen with virtual visuals. Balenciaga has made this experience available in selected countries such as China, Hong Kong, Japan, Singapore, Australia, Canada, France, Germany, and the United Kingdom.

The new Balenciaga app connects you with a unique fashion experience through your senses. With the app, you can sit front row at Balenciaga’s Spring 2025 runway show in Shanghai. This show, held in May under heavy rain in China, was recorded with wide-angle drone shots and 360-degree views, bringing the runway to digital life in a completely new format. The app also features extra lookbook photos that allow you to take a closer look at previous collections.

The Apple Vision Pro app showcases Balenciaga’s commitment to pushing the boundaries of technology and aims to enhance the brand’s world-class design through interactive and tangible environments, following their collaboration with Need for Speed Mobile.

Explore Balenciaga’s Apple Vision Pro app more closely in the gallery above and download it now in selected countries.