TOMMY HILFIGER FALL 2024 CAMPAIGN: STRAY KIDS TAKE ON NEW YORK CITY

Tommy Hilfiger has enlisted K-pop group Stray Kids for its Fall 2024 campaign, set against the iconic New York City skyline. Shot by Alisdair McLellan, the campaign features members Bang Chan, Lee Know, Han Jisung, Changbin, Hyunjin, Felix, Seungmin, and I.N posing on a rooftop in a variety of preppy outfits, including puffer jackets and long-sleeved button-downs perfect for the colder months.

“Tommy Hilfiger is an American style icon,” Stray Kids remarked. “Every time we visit, he makes us feel at home through his timeless prep style – it makes us believe that anything is possible. We’re thrilled for our fans to see us on top of the world in this iconic New York campaign.”

“New York City’s skyline is the ultimate stage for an iconic pop culture moment,” said Tommy Hilfiger. “For our third campaign with Stray Kids, we elevated them to higher grounds – capturing them above the city that has inspired me from the start was the perfect way to highlight their distinctive style, which embodies the vibrant energy of New York.”

Stray Kids previously collaborated with the brand as the face of the Spring 2024 campaign back in April. Members of the group have also been involved with other fashion brands, with Felix serving as an ambassador for Louis Vuitton and Hyunjin collaborating with Versace.

The Fall 2024 collection will be available on the brand’s website and in stores worldwide throughout the season. You can view the full campaign in the gallery above.