AMIRI’S LAIDBACK LUXURY: PRE-FALL 2024 COLLECTION
AMIRI continues to sit at the top of the metaphorical mountain when it comes to laidback luxury, with their heritage California style coming to the fore here for a succinct Pre-Fall 2024 collection.
Attempting to bridge an international gap, AMIRI’s Pre-Fall 2024 collection channels their affections for their widely present Californian roots and combines it with European beach club settings, championing comfort and elegance alongside signature AMIRI design codes. Putting the “luxe” in luxury, AMIRI’s latest campaign – shot by Hart Leshkina – sees models donning relaxed fit garments that epitomise the summer lifestyle of airy, free-flowing beachside vibes.
Exuding a sense of sophistication, the AMIRI Pre-Fall 2024 range includes reimagined classics like a leather baseball jersey and pairs it with more preppy AMIRI emblazoned blazers, while silk floral and bandana patterned shirts and bomber jackets keep it light with linen suits and wavy knitted polo shirts. In typical AMIRI fashion, the colour palette of the collection stays well within the brand’s typical arsenal, with hits of light and dark blue, white, black, burgundy, pink, and green spreading themselves across the range.