ZENDAYA X ON: A DREAMLIKE EVOLUTION OF MODERN ACTIVEWEAR

Performance label On enters a bold new era with Zendaya, unveiling their first-ever co-created collection of apparel and footwear. More than just another activewear drop, the collaboration merges technical precision with a deeply personal fashion perspective.

Infused with Zendaya’s vision of contemporary sportswear, the collection plays with refined silhouettes, tactile textures, and a nuanced color palette—bridging performance and effortless style. Following a standout year on screen, including her acclaimed role in The Drama, the star continues her momentum with the highly anticipated Dune: Part Three.

The campaign unfolds through a cinematic lens, directed by Academy Award-winner Spike Jonze. Titled Shape of Dreams, the film transports viewers into Zendaya’s imagined creative universe, “The Dream Lab,” where garments morph and evolve in a surreal choreography of design. Behind-the-scenes stills by Sean Thomas further deepen the narrative.

Working alongside her longtime collaborator Law Roach, Zendaya brings an intimate layer of self-expression to the collection. “We started with the idea of making people feel confident and effortless,” she shares. “Spike brought that vision to life in a truly special way.”

The collection launches globally on April 16 via On’s official website.