LOUIS VUITTON × MURAKAMI: A VIBRANT AND ARTISTIC FAREWELL TO THE 20TH ANNIVERSARY, STARRING ZENDAYA

The iconic collaboration between Louis Vuitton and globally renowned Japanese contemporary artist Takashi Murakami reaches its grand finale with a vibrant campaign starring Zendaya. Celebrating the 20th anniversary of their groundbreaking partnership, the third and final chapter of the re-edition collection reintroduces Murakami’s beloved “Smiling Cherry” motif—ushering in the summer with color, joy, and a bold artistic spirit.

Blending pop culture, kawaii aesthetics, and luxury craftsmanship, the collection features over 70 pieces, ranging from bags and sandals to scarves, bike accessories, and even a whimsical bicycle. The classic Louis Vuitton Monogram canvas is reimagined on a bright white background, adorned with 3D-printed, hyper-saturated cherry icons. Signature bags like the Speedy, Alma, and Side Trunk receive fresh, seasonal makeovers.

The Capucines line stands out with metallic cherry embellishments, while an exclusive denim capsule—featuring cherry embroidery—adds collector-level appeal. Playful designs such as raffia sandals with cherry-shaped heels and cherry-patterned silk scarves bring a youthful energy to the summer collection.

Captured on the Mediterranean Riviera, the campaign’s cinematic imagery—shot by famed duo Inez & Vinoodh—features Zendaya surrounded by Murakami’s giant smiling cherries, wearing standout pieces from the collection with confidence and charisma.

This final chapter cements the legacy of Louis Vuitton × Murakami as a creative force that transcends time, generations, and borders—bridging cultures and leaving a lasting mark on the fashion world.