JACQUEMUS SPRING 2025 SHOW TO BE SHOT ENTIRELY ON iPHONE 16 PRO MAX

As Jacquemus’ Spring 2025 “La Croisière” Paris runway approaches – set to take place in just about a week at the former residence of French architect Auguste Perret – Simon Porte Jacquemus has announced a significant update regarding the highly anticipated showcase: the show will be shot entirely on the iPhone 16 Pro Max.

“A specialized installation at the venue will seamlessly integrate iPhone into the scenography, providing guests with an interactive experience,” the brand shared in a press release. “This pairing between Jacquemus and Apple exemplifies the fusion of fashion and technology, captivating audiences globally. Further developments will be communicated in due course.”

Jacquemus founder Porte Jacquemus shared in a new interview with Vogue, “Jacquemus, the brand, was built on an iPhone. If you think of my early days: sharing pictures of my showroom, my best friend, my shows. I was taking pictures with my iPhone, and it was a very easy way to interact with my audience. So, I came up with the idea of just filming the show with iPhones and no humans.”

17 cameras will be placed around Perret’s apartment – “naturally integrated into the show’s setup” – to capture both runway photography and detailed close-ups.