OTW by Vans: The pinnacle expression of the brand that greets skateboarding as an original culture creator. Introduced for the first time during Paris Fashion Week on the Seine River with a skateboarding installation in June 2023, OTW by Vans is dedicated to pushing the boundaries of product design and experiences. Vans’ unique approach intersects with the most influential innovators in the worlds of skateboarding, art, design, music, and entertainment.

For the 1st Season campaign of OTW by Vans, featuring Jack Bridgland behind the camera, Efron Danzig, Eyedress, Hooz, Nati, Rowan Zorilla, and Vegyn are appointed as ambassadors, each representing the brand’s vision. Creative pursuits shaped from the perspective of skateboarding, defining cultural narratives through diverse arts, eclectic music, and visionary design aesthetics. By merging skateboarding, art, and design with innovative products and experiences, OTW by Vans takes the brand’s expression to the next level. The seasonal catalog presents a wide range of key OTW products set to be released throughout 2024.

Ian Ginoza, Vice President of Creative Management at OTW by Vans, says, “OTW by Vans is a pioneer for progress, experiences, and collaboration. The mindset of skateboarding forms the foundation of Vans, and OTW enriches this spirit with a distinct perspective to propel culture forward.”

The first product from OTW by Vans, the unique Half Cab Reissue 33 Vibram, redefines the most iconic skate shoe with a special Vibram outer and hardened sole, available in three suede/canvas color options. The new design is accompanied by the Patchwork Drill Chore Coat and Patchwork Drill Pant, showcasing the future of Vans apparel design mastery.

OTW by Vans will soon be available for purchase through a selection of global partners. For more information, visit vans.com/otw-by-vans.