CONVERSE BRINGS OUT THE SKATEBOARDER MINDSET IN EVERYONE: “WE CREATE NEXT”

Converse, with a heritage that dates back almost 75 years before the birth of skateboarding, has always been known as a supporter of self-expression, creativity, and uniqueness. Now, the brand celebrates the vibrancy and universality of skate culture with the “We Create Next” campaign.

Converse celebrates the creativity at the core of skateboarding, the desire to explore the world, and the passion to push boundaries. The “We Create Next” campaign aims to bring together various skateboarders and artists who reflect this spirit, serving as a global source of unity and inspiration.

The Converse CONS campaign features names from different ages and skill levels from around the world. These individuals reflect the brand’s spirit by combining their personal styles with iconic Converse products. The campaign includes leading members of the CONS team, such as Louie Lopez and Alexis Sablone, as well as young talents like Zion Effs and Jax Effs, and notable figures like Evan Mock. Additionally, Tyler the Creator’s song “STUNTMAN” from his latest album accompanies the campaign’s vibe.

The “We Create Next” campaign continues to inspire by supporting the passions and goals of the brand’s athletes and community.

Developed in collaboration with McCann Worldwide, this impactful campaign reaches wide audiences on social media platforms and digital channels. The released campaign video and visuals bring the global skateboarding community even closer together, continuing to support new generation talents and creatives.

With this campaign, Converse once again shows that it stands by everyone who wants to express themselves and celebrates the endless diversity of skate culture.