A LETTER FROM CHUCK TO BARTU: LOVE, CHUCK

Görsel: Mesut Adlin

For over a century, Converse’s Chuck Taylor All Star has been more than just a sneaker it’s a symbol of rebellion, expression, and timeless style. Now, with its global campaign “Love, Chuck,” the brand celebrates that spirit through voices that embody independence and creativity. After launching globally with names like Tyler, The Creator, Charli XCX, and Vince Staples, the campaign arrives in Turkey with Bartu Küçükçağlayan at its heart.

Bartu, a multi-hyphenate artist known for his boundary-pushing approach to music, acting, and performance, brings his signature authenticity to the campaign. His artistic journey from unconventional lyrics to unforgettable stage presence mirrors the soul of Chuck Taylor: bold, creative, and unapologetically unique. In a heartfelt response to Chuck’s message “Glad you’re still being you,” Bartu pens a personal letter that reflects on identity, growth, and the marks we leave behind:

“THE SONGS I’VE WRITTEN, THE FILMS I’VE ACTED IN, MY FRAGMENTED SENTENCES, LEARNING TO STOP TRYING TO CHANGE MYSELF, THE MARKS MY SHOES HAVE LEFT ON ISTANBUL… HAVE ALL THESE REMAINED IN THE PAST, OR DO THEY TRANSFORM INTO THE FUTURE AS LONG AS I EXIST?”

ThThis campaign is not only a nostalgic glance back but also a cultural call that honors our identity, choices, and unique stance. Since 1917, the Chuck Taylor has been the silent witness to personal and cultural milestones—from all-night concerts to first kisses, from the rebellious spirit in the streets to guitar chords. With its colorful canvas upper, it carries each wearer’s story, style, and values, becoming a universal symbol of youth culture over time.

“Love, Chuck” invites us to rediscover that connection but this time, through local voices. Bartu’s narrative infuses the global campaign with a uniquely Turkish soul, speaking directly to the creatives, misfits, and thinkers who wear Chuck not just as a shoe, but as a symbol of who they are.

With this campaign, Converse reinforces its commitment to individuality and storytelling. Through Bartu’s lens, Chuck Taylor’s legacy is not just preserved it evolves, transforming memories into moments of future inspiration.