THE NEW CULT COLLECTIBLE LEAVING LABUBU BEHIND: JUJU EASTER

A new collectible is stepping into the spotlight—and it’s poised to rival the cultural dominance of Labubu. Contemporary artist CJ Hendry unveils juju Easter, the latest limited-edition release from her cult juju universe, blurring the lines between fine art, design, and modern consumer culture.

Launching April 1 at 7PM (New York time), juju Easter reimagines Hendry’s now-iconic bunny-like figure through a seasonal lens. Defined by its soft, sculptural silhouette, drooping ears, and a signature flower obscuring one eye, the piece exists as both collectible object and emotional companion—designed to live far beyond the gallery space.

Released in a blind box format, the series leans into chance and collectibility. The juju Easter family features seven distinct variations, with an all-white edition standing as the rarest. True to the juju ethos, scarcity remains key: once sold out, the collection will not be reproduced.

With juju Easter, Hendry continues to reshape how audiences engage with art—transforming it into something tactile, intimate, and highly covetable. In a post-Labubu landscape, this might just be the next cult obsession.