The new collection is an ode to mechanics and factory workers of the past

Staying true to its streetwear roots, luxury Istanbul-based Les Benjamins has announced its new limited-edition collection: LB x Kabus Kerim. The latest collection sees the pioneering urban fashion brand collaborating with Turkish hip-hop star Kabus Kerim to deliver a collection inspired by industries of the past. A long-time supporter and collaborator with the Les Benjamins brand, musician Kabus Kerim has collected vintage workwear, denim and military gear since the 1990s, and the new collaboration brings this vintage, worn aesthetic into a new dimension with a collection of 10 stylish pieces.

Inspired by factory workers and mechanics and their signature distressed and effortlessly cool style, Les Benjamins x Kabus Kerim comprises 10 covetable pieces from apparel to accessories – spanning jackets, pants, scarves, t-shirts and even a fabric Backgammon set. Key pieces in the new collection include a vintage-style denim jacket and matching trousers, an ode to the loveable fashion of the Nineties, a fabric backgammon set, a utility jacket and more. Les Benjamins’ favourite fabrics feature throughout: the highest quality jersey, denim and woven styles, all of which are synonymous with streetwear. All items in the new collection are unisex, coming in neutral, versatile shades like denim blue, black, white, grey and beige.

Painting an evocative picture of the time period, the new campaign was shot by Paris-based Turkish photographer Cagan and includes the use of the Anadol car – a key part of Turkey’s heritage. Deeply rooted in Turkish culture, the Anadol pioneered Turkey’s automobile industry by launching the first mass-produced passenger vehicle. The campaign pays tribute to this golden era in Turkey’s manufacturing history – a symbol of the nation’s industrial progress and cultural heritage. Juxtaposed against Les Benjamins’ contemporary cuts and silhouettes, the campaign is a tribute to the enduring influence of Anadol and the dynamic nature of the Turkish identity.

Les Benjamins and Kabus Kermin’s relationship has been years in the making, and it is the start of a series of exciting collaborations to come. On top of being a globally acclaimed hip-hop artist, Kabus Kermin has provided creative support for fashion collections for global brands, particularly in the realms of sportswear, street fashion, and design. 

Les Benjamins x Kabus Kerim is available to shop in stores now.